Colgate- Palmolive Replaced Its Brand Management Structure with a Product

question 31

Multiple Choice

Colgate- Palmolive replaced its brand management structure with a product category management structure.A manager who had once managed Colgate toothpaste now manages all of the company's dental products.Under Colgate's new system,a product category manager would have .

• A)completely different duties than the brand manager had
• B)to use persuasion as opposed to direct authority to achieve goals
• C)no authority on international dental product sales
• D)no authority over functions other than marketing that affect dental products
• E)profit and loss responsibility for all dental products

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