Which of the Following Accurately Describes a Product Category Manager

question 40

Multiple Choice

Which of the following accurately describes a product category manager?

• A)A product category manager is responsible for moving a company's product mix from generic to branded.
• B)A product category manager is also called a sales manager.
• C)A product category manager coordinates the mix of product lines within a general product category and is responsible for the addition of new product lines.
• D)A product category manager works for a company that relies solely on individual branding.
• E)A product category manager coordinates the development of brand equity for a specific brand name.

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Definitions:

Psychological Barrier

An emotional or mental resistance that inhibits a person from achieving a goal or performing an action.

Cultural Differences

refer to the diverse customs, beliefs, practices, and behaviors that distinguish various societies and ethnic groups from one another.

Image Problems

Difficulties or issues related to the perception and reputation of an entity, which can affect public opinion and stakeholder trust negatively.

Overcome Barriers

Strategies or actions taken to address and move past obstacles or hindrances.