Customer Relationship Management (CRM) Programs Can Systematically Track Customers' Preferences

question 55

True/False

Customer relationship management (CRM) programs can systematically track customers' preferences and behaviors over time.

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Definitions:

Americans With Disabilities Act

The Americans with Disabilities Act is a civil rights law enacted in 1990 in the United States to prohibit discrimination against individuals with disabilities in all areas of public life.

Industrial Regulation

The older and more traditional type of regulation in which government is concerned with the prices charged and the services provided to the public in specific industries. Differs from social regulation.

Monopolization

The process or state where a single company achieves dominant control over an entire market, minimizing competition.

Celler-Kefauver Act

The federal law of 1950 that amended the Clayton Act by prohibiting the acquisition of the assets of one firm by another firm when the effect would be less competition.