A Winery Introduced a Brand Wine That It Priced Twice

question 110

Multiple Choice

A winery introduced a brand wine that it priced twice as high as its other wine.This is an example of product extension by a(n) .

• A)downward line stretch
• B)product mix
• C)upward line stretch
• D)prestige stretch
• E)cannibalization strategy

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Definitions:

Monk's Quarters

Living spaces or cells designated for monks within a monastery, where they engage in prayer, meditation, and daily religious activities.

French Gothic

An architectural style that evolved in France in the 12th century, characterized by pointed arches, ribbed vaults, and flying buttresses.

Salisbury Cathedral

A historic Anglican cathedral in Salisbury, England, known for having the tallest church spire in the UK and its early English Gothic architecture.

Pointed Arches

An architectural element characteristic of Gothic style, featuring arches with pointed apexes, which allowed for higher structures and larger windows.