The Why Bros

question 89

Multiple Choice

The Why Bros.Collection is a catalog retailer that sells clothing and collectibles to aviation enthusiasts.Its might be men and women between the ages of twenty- five and fifty- five who are risk takers.They belong to organizations such as the American Legion,the VFW,and the National Rifle Association of America.They are either pilots themselves or have close ties to a pilot.They prefer camping to taking a luxury cruise.Annually,they spend $900 on items purchased from nonstore retailers.

• A)segment profile
• B)internal market audit
• C)customer guide
• D)customer potential assessment
• E)value analysis

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Definitions:

Impairment Loss

A charge recorded when the carrying amount of an asset exceeds its recoverable amount.

Carrying Amounts

The value at which an asset is recognized on the balance sheet, after deducting accumulated depreciation or amortization.

Goodwill

An intangible asset that arises when a buyer acquires an existing business at a price higher than the fair market value of its net identifiable assets.

Fair Market Value

is an estimate of the market value of a property, based on what a knowledgeable, willing, and unpressured buyer would likely pay to a knowledgeable, willing, and unpressured seller in the market.