General Mills Has Developed an Experiential Web Site Called MyCereal

question 70

Multiple Choice

General Mills has developed an experiential Web site called MyCereal.com.Visitors to this site can mix their own cereal ingredients.By allowing customers to develop their own cereal according to their desires,General Mills is implementing a(n) _ .

• A)undifferentiated strategy
• B)marketing mix contraction
• C)cannibalization strategy
• D)limited- line strategy
• E)full line strategy

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