When a Company Begins Marketing a New Product Line in Addition

question 108

Multiple Choice

When a company begins marketing a new product line in addition to its existing product lines,it has done which of the following?

• A)expanded the depth of the product mix
• B)expanded the width of the marketing mix
• C)used a filling- out strategy
• D)expanded the width of the product mix
• E)expanded the length of the product line

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Definitions:

Semi-Annual Interest

Interest on a loan or security that is calculated and paid twice a year, often resulting in a compounding effect on the total interest earned or owed.

Coupon Bonds

Bonds that pay periodic interest payments to the holder based on a fixed interest rate (the coupon rate) until maturity, at which point the principal is repaid.

Effective Annual Rate

The interest rate on an investment or loan that is compounded annually, indicating the actual annual return taking into effect compounding over the year.