A Viable Target Market Should

question 94

Multiple Choice

A viable target market should .

• A)be reachable through marketing communications
• B)have homogeneous wants and needs that differ from those of other segments
• C)be measurable
• D)be large enough to be profitable now and in the future
• E)all of the above

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Definitions:

Caregivers

Individuals who provide care for someone with a chronic illness, disability, or other long-lasting health or care needs, often without pay.

Anger Management

Techniques and exercises designed to control or reduce the feelings of anger and the physiological arousal that anger causes.

Retirement

The period of one's life after leaving one's job or career, often marked by a transition to reduced or no work and increased leisure time.

Financial Resources

Assets, funds, or capital available to an individual, organization, or country for spending, investing, or making transactions.