Mercedes Was Able to Successfully Introduce Its C- Class Car

question 63

Multiple Choice

Mercedes was able to successfully introduce its C- Class car at $30,000 without injuring its ability to sell other Mercedes cars for $100,000 or more.Mercedes implemented a(n) .

• A)cannibalization strategy
• B)upward line stretch
• C)filling- out strategy
• D)value stretch
• E)downward line stretch

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Definitions:

Excess Zone

refers to a state or situation where there is more of something than is necessary, desirable, or manageable.

Communication Style

Refers to the ways in which individuals express themselves and interact with others, being influenced by cultural, societal, and personal preferences.

Weaknesses

Refers to the areas or aspects where an individual or entity may lack strength or proficiency.

Grapevine

An informal and unofficial communication channel within an organization, through which information, rumors, and gossip are typically spread.