Is the Degree to Which Consumers Find a New Product

question 84

Multiple Choice

is the degree to which consumers find a new product or its use difficult to understand.

• A)Complexity
• B)Compatibility
• C)Comparability
• D)Tangibility
• E)Relative advantage

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Definitions:

Industry Averages

Statistical measures that represent the typical performance or behavior of companies within a particular industry, often used for benchmarking purposes.

Promotion-to-Sales Ratio

A metric used to measure the effectiveness of a promotional campaign by comparing the cost of the promotion to the generated sales.

Break-Even Point

The financial point at which costs equal income, with no net loss or gain.

ROI

Return on Investment; a financial metric used to evaluate the efficiency or profitability of an investment or compare the efficiency of several investments.