What Is the Most Logical Explanation for Why Retailers Carry

question 95

Multiple Choice

What is the most logical explanation for why retailers carry private- label brands?

• A)to earn more profit
• B)to support trade promotions
• C)to prevents sales cannibalization
• D)to eliminate the need for competitive advantages
• E)to encourage transaction marketing

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Definitions:

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues, such as attractiveness or celebrity endorsement, to elicit a response without requiring deep processing of the message content.

Fundamental Attribution Error

The tendency to overemphasize personality traits and underestimate situational factors when explaining other people's behavior.

Role Playing

A method or technique for training, therapy, or entertainment in which participants act out roles in a narrative or scenario.

Cognitive Dissonance

The mental strain experienced when an individual harbors two or more conflicting beliefs, ideas, or values simultaneously.