Starting in February and Ending Sometime in Late April,department Stores

question 19

Multiple Choice

Starting in February and ending sometime in late April,department stores promote the fact that they stock a wide range of formal attire to wear to high school proms.The dresses and tuxedoes are available year- round,but because most proms are held in the spring that is when the heaviest promotion of these products occur.This spring promotion to high school students is based on usage occasion and uses both _ and segmentation.

• A)socioeconomic,psychographic
• B)demographic,behavioral
• C)geographic,demographic
• D)geodemographic,sociocultural
• E)psychographic,demographic

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