If Bosa Nova Introduces a New Product Line and a New

question 71

Multiple Choice

If Bosa Nova introduces a new product line and a new brand with the highest antioxidant juice ingredient in the world,what stage in the consumer adoption process model would the target market be in?

• A)interest
• B)awareness
• C)trial
• D)evaluation
• E)confirmation

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Definitions:

Proteins

Large, complex molecules made of amino acids that perform a vast array of functions in living organisms, including structural, enzymatic, and regulatory roles.

Polysaccharide

Polymer made from carbohydrate monomers; the polysaccharides starch and glycogen are polymers of glucose monomers.

Cellulose

A complex carbohydrate or polysaccharide consisting of glucose units, forming the primary structural component of plant cell walls.

Plant Cell Walls

Rigid outer layers surrounding plant cells, made primarily of cellulose, providing structure, support, and protection.