Straight Rebuys

question 139

Multiple Choice

Straight rebuys .

• A)are comparable to comparison shopping in the consumer market
• B)often involve products with low risks
• C)are more complex than new- task buys
• D)are the most complex of purchase types because they require customer relationship management
• E)occur when a buyer wants to shop around for the best deal

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Definitions:

Conscience

Part of The Superego That Produces Guilt, depending on how acceptable behavior is.

Freud's Personality Theory

A theory proposed by Sigmund Freud that suggests personality is formed through conflicts among three fundamental structures of the human mind: the id, ego, and superego.

Id

In Freudian psychoanalysis, the part of the mind which is the source of instinctual impulses and demands for immediate satisfaction of basic needs.

Metaphor

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable, to suggest a resemblance.