Marketers Classify Convenience Products as

question 77

Multiple Choice

Marketers classify convenience products as .

• A)generic products and branded products
• B)staples,impulse products,and emergency products
• C)core products,actual products,and augmented products
• D)specialty products,shopping products,and unsought products
• E)attribute- based products and price- based products

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Definitions:

Marketing Plan

A comprehensive document or strategy outlining an organization's advertising and marketing efforts over a period, including campaigns, goals, and target markets.

Operations Plan

A detailed plan outlining the day-to-day activities necessary for running a business, including production, inventory, and distribution strategies.

Lower Prices

Reduced costs of goods or services offered to consumers, often used as a strategy to increase demand or market share.

Market Share

The portion of a market controlled by a particular company, expressed as a percentage of total sales in the industry.