Is the Degree to Which a Consumer Perceives That a New

question 33

Multiple Choice

is the degree to which a consumer perceives that a new product provides superior benefits.

• A)Tangibility
• B)Relative advantage
• C)Complexity
• D)Compatibility
• E)Comparability

---

Definitions:

Adhesive Material

A substance used for sticking objects or materials together; typically a glue, cement, or paste.

General Practitioner

A medical doctor who provides primary care, treating a wide range of ailments and referring patients to specialists if needed.

Suture Removal

The process of taking out the stitches from a wound after it has sufficiently healed.

Tetanus Booster

A vaccine given to maintain immunity against tetanus, typically administered every 10 years to prevent infection by the Clostridium tetani bacteria.