Explain Impulse Products

question 73

Essay

Explain impulse products.Identify a challenge marketers may have regarding impulse products.

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Definitions:

Spontaneous Recovery

The reappearance of a previously extinguished response after a period of non-exposure to the conditioned stimulus.

Extinction

In psychology, the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of time without exposure to the conditioned stimulus.

Classical Conditioning

The process of acquiring knowledge by associating a naturally existing stimulus with one from the environment.