When Many Men in the Baby Boomer Segment Started Getting

question 104

Multiple Choice

When many men in the baby boomer segment started getting gray hair,they were reluctant to use hair dyes made for women even though men were just as eager as women to fight the aging process.As a result,hair care product manufacturers introduced hair dying systems for men to use on their head and their facial hair.The hair care product manufacturers used segmentation to define its target markets.

• A)socioeconomic
• B)lifestyle
• C)ethnicity
• D)behavioral
• E)demographic

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Definitions:

Complementary Goods

Products or services that are typically used together, where the demand for one increases the demand for the other.

Income Effect

The change in an individual's or economy's income and how that change will affect the quantity demanded of a good or service.

Maintenance

The routine process of keeping equipment, systems, or infrastructure in working order and preventing its deterioration.

Older-Model Computers

Computers from previous generations that may not have the latest technology or features but are still functional for certain tasks or uses.