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If a Company Wanted to Send E- Mail to African

question 103

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If a company wanted to send e- mail to African American professional managers and business owners to promote its new employment service,it could buy a list of e- mail addresses of people who have visited BlackEnterprise.com and who have given permission for the marketing of their names and e- mail addresses.This company would be using segmentation variables.


Definitions:

Antitrust Laws

Legislation designed to promote fair competition for the benefit of consumers, preventing monopolies and other activities that restrict trade.

Cooperation

Cooperation refers to the act of working together towards a common goal or interest, often leading to mutual benefits and achievements.

Oligopoly

A market situation in which a small number of sellers constitutes the entire industry. It is competition among the few.

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