Average Collectors of an Artist's Collectible Miniatures Will Buy Four

question 90

Multiple Choice

Average collectors of an artist's collectible miniatures will buy four new ones each year.The collectibles are available at a number of different retail locations and from several different catalog retailers.As part of her _ program,the owner of The Door Gift Shop sends her customers,who are collectors,a postcard every time the store adds a new one to her store's inventory.

• A)marketing with a product- orientation
• B)transactional marketing programs
• C)product fragmentation strategy
• D)undifferentiated marketing
• E)CRM

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Definitions:

Water Table

The level below the Earth's surface at which the ground becomes saturated with water.

Groundwater

Water that occupies the pores and fractures in rock and soil beneath the Earth's surface, an important source of fresh water.

Lake

A large body of water surrounded by land, often formed by tectonic, volcanic, or glacial activity.

Groundwater

The water found under the surface of the Earth, occupying spaces in soil and cracks in geological formations.