Companies That Successfully Practice Customer Relationship Management (CRM)measure Success by

question 8

Multiple Choice

Companies that successfully practice customer relationship management (CRM) measure success by .

• A)business potential and industry potential
• B)current future value of the customer and share of market
• C)a perceptual map and share of voice
• D)share of market and net present value of customers over a period of years
• E)share of customer and lifetime value of the customer

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Definitions:

Intrinsic Motivation

The drive to perform activities for the inherent satisfaction or pleasure derived from doing the activity itself, rather than for an external reward.

External Reward

Any benefit or reinforcement received from the environment in response to an action, often motivating behavior.

Primary Motivation

The fundamental driving force behind an individual's actions, interests, or goals.

Intrinsic Motivation

The drive to engage in an activity for its own sake, rather than for some external reward or outcome.