CRM Firms Focus on Increasing Their Share of the Customer's

question 80

Multiple Choice

CRM firms focus on increasing their share of the customer's business because _.

• A)it is usually easier but more expensive to keep an existing customer than to get a new customer
• B)customers come and go so quickly
• C)it is easier and less expensive to keep an existing customer than to get a new customer
• D)it is harder but less expensive to keep an existing customer than to get a new customer
• E)it is always hard and expensive to get new customers

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