A Viable Target Market Should

question 94

Multiple Choice

A viable target market should .

• A)be reachable through marketing communications
• B)have homogeneous wants and needs that differ from those of other segments
• C)be measurable
• D)be large enough to be profitable now and in the future
• E)all of the above

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Definitions:

American Family

A family unit within the United States, which can vary widely in structure, traditions, and values due to the country's diversity.

Sociological Research

Refers to the systematic study of social phenomena, including human behavior, societal structures, and cultural norms, using various methodologies.

Lesbian Parents

Same-sex female couples or individuals who are raising children together.

Gay Parents

Refers to homosexual individuals or couples who are raising children, whether through biological means, adoption, or surrogacy.