Many Marketing Experts Advocate _ Programs That Allow Companies to Talk

question 16

Multiple Choice

Many marketing experts advocate _ programs that allow companies to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer.

• A)B2B marketing
• B)interactive communications
• C)customer relationship management (CRM)
• D)management information system (MIS)
• E)transactional management

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Definitions:

Hearing Aids

Electronic devices that amplify sound to aid individuals with hearing loss.

Refractive Errors

Vision issues caused by the shape of the eye that prevent light from focusing directly on the retina, necessitating correction for clear vision.

Strabismus

A condition in which the eyes do not properly align with each other when looking at an object, leading to double vision or misalignment.

Congenital Blindness

Blindness that occurs from birth due to genetic factors, abnormalities in the fetal development process, or birth trauma.