The First Step in Customer Relationship Management (CRM)for a Company

question 114

Multiple Choice

The first step in customer relationship management (CRM) for a company is to .

• A)rank its customers in terms of sales volume
• B)identify customers and get to know them in as much detail as possible
• C)identify types of transactions and determine which will be abandoned
• D)determine which aspect of the product will be customized to meet the individual needs of its customers
• E)train its employees in CRM methodology

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Definitions:

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