The Basic Marketing Information System Includes

question 140

Multiple Choice

The basic marketing information system includes .

• A)existing data,market researchers to gather more data,and the technology to convert those data into information
• B)competitive intelligence,internal records,all sales personnel,and all managers
• C)data,computer hardware and software,as well as MIS experts
• D)information resources,technical experts,and marketing managers
• E)managers at all levels,corporate culture,and external and internal data

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Definitions:

Deficit

The amount by which a government's, company's, or individual's spending exceeds its income over a particular period of time.

2009

A year that marked the end of the late-2000s financial crisis and the beginning of economic recovery for many countries.

Productivity Growth

An increase in the efficiency of production, often measured as the rate at which an economy can produce goods and services relative to inputs over time.

World War II

A global conflict that lasted from 1939 to 1945, involving most of the world's nations, including all of the great powers, eventually forming two opposing military alliances: the Allies and the Axis.