VALS Is

question 69

Multiple Choice

VALS is .

• A)a system used for psychographic segmentation
• B)a method of removing heterogeneous variables from a target market
• C)a strategy used for implementing geodemographic segmentation
• D)a database of people who have purchased similar products
• E)a method of confirming that the chosen target market is representative of the ideal market segment

---

Definitions:

Pragmatic Error

A mistake in language use or understanding that occurs when the rules of social language interaction are violated, affecting the effectiveness of communication.

Syntactical Error

A violation of the rules that govern the structure of sentences in a given language, often leading to confusion or misunderstanding in communication.

Performance-Oriented

Focused on achieving specific outcomes or levels of success, often measured by external standards or comparisons with others.

Comprehender

An individual who understands or grasps the meaning of something.