Customer Relationship Management (CRM)programs Are Also Known as

question 110

Multiple Choice

Customer relationship management (CRM) programs are also known as .

• A)market segmentation strategies
• B)one- to- one marketing
• C)undifferentiated marketing
• D)marketing with a product- orientation
• E)transactional marketing programs

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Definitions:

Net Exchange Differences

The net result of gains or losses on foreign currency transactions and translation of foreign operations, reflecting the impact of exchange rates fluctuations on financial statements.

Financial Instruments

Contracts that give rise to a financial asset of one entity and a financial liability or equity instrument of another entity.

Revaluation Gain

An increase in the value of an asset over its previously recorded book value, recognized after a revaluation process.

Relevant Exchange Rates

The currency rates used to convert transactions involving foreign currencies into the reporting currency for financial reporting purposes.