In One- To- One Marketing,after a Marketer Has Identified Customers

question 112

Multiple Choice

In one- to- one marketing,after a marketer has identified customers and gets to know them in as much detail as possible,then the next step the the marketer .

• A)needs to differentiate these customers in terms of both their needs and their value to the company
• B)must interact with the customers and find ways to improve cost efficiency
• C)needs to differentiate these customers in terms of only their value to the company
• D)must strive toward effectiveness of the interactions with the customers
• E)needs to customize some aspects of the products or services they offer to each customer

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Definitions:

Buy-in

Agreement and acceptance of an idea, plan, or strategy by all involved or affected parties.

Critical Evaluator

An individual skilled in assessing situations or arguments to make well-founded judgements.

Groupthink

A mental occurrence within a group where the need for agreement or uniformity leads to a decision-making result that is illogical or not functional.

Policy Question

A question that focuses on proposed courses of action or decisions regarding public or organizational policies, often requiring analysis and deliberation.