Which of the Following Statements About Brand Equity Is NOT

question 39

Multiple Choice

Which of the following statements about brand equity is NOT true?

• A)Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
• B)Brand equity can provide a competitive advantage.
• C)Brand equity refers to the brand's value to an organization.
• D)The highest level of brand equity involves establishing product benefits.
• E)Brand equity means a brand has customer loyalty.

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Definitions:

Product Line

A group of related products marketed under a single brand name by the same company.

Product Life-cycle

A concept in marketing that describes the stages a new product goes through from introduction to growth, maturity, and decline.

Finished Goods

Products that have completed the manufacturing process but have not yet been sold or distributed to the end user.