Many Marketing Experts Advocate _ Programs That Allow Companies to Talk

question 16

Multiple Choice

Many marketing experts advocate _ programs that allow companies to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer.

• A)B2B marketing
• B)interactive communications
• C)customer relationship management (CRM)
• D)management information system (MIS)
• E)transactional management

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Definitions:

Calls in Advance

Funds received by a company from its shareholders before they are actually called for, typically for the issue of shares.

Voluntary Winding Up

The process initiated by a company's shareholders to voluntarily dissolve the company and liquidate its assets for distribution.

Special Resolution

A shareholder resolution that requires at least a 75% majority vote to pass, often related to significant corporate actions.

Preference Shares

Shares that give their holders priority over common stockholders in terms of dividend payments and asset liquidation.