The Dentist's Office Calling to Remind You of Your Scheduled

question 108

Multiple Choice

The dentist's office calling to remind you of your scheduled appointment for the next day is an example of _ _.

• A)undifferentiated targeting
• B)differentiated targeting
• C)target marketing
• D)CRM
• E)concentrated targeting

---

Definitions:

Human Behaviour

The range of behaviors exhibited by humans and which are influenced by culture, attitudes, emotions, values, ethics, authority, rapport, hypnosis, persuasion, coercion, and/or genetics.

Interaction

The reciprocal action or influence between two or more entities or substances, often resulting in a change.

Scarce Resources

Materials or inputs that are limited in availability and are essential for human survival or for the production of goods and services.

Functionalist

Relating to the theory in sociology and anthropology that interprets society as a structure with interrelated parts designed to meet the biological and social needs of individuals.