CRM Marketers Look at _

question 88

Multiple Choice

CRM marketers look at _ .

• A)the lifetime value of a customer
• B)their share of the customers
• C)customer equity
• D)focusing on high- value customers
• E)all of the above

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Definitions:

Subculture

A cultural group within a larger culture, often with beliefs or interests at variance with those of the larger culture.

Authenticity Quadrant

A conceptual framework used to assess the genuineness of a brand's identity and communications.

Poseur

Denotes an individual who attempts to appear or act like something they are not, often to fit into a particular social group.

Progressive Reposition

The strategic movement or evolution of a brand's positioning over time to remain relevant and competitive.