Which of the Following Statements About Online Consumer Market Research

question 95

Multiple Choice

Which of the following statements about online consumer market research is true?

• A)The Internet can be used to estimate market response to new products.
• B)Online interviewing eliminates interviewer bias and errors in data entry.
• C)Online questionnaires are an excellent way to conduct consumer research.
• D)Large online research studies can be conducted inexpensively.
• E)All of the above are true.

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Definitions:

Sports Franchise

A professional sports team that is part of a larger league and operates as a commercial enterprise, often owned by an individual, corporation, or group.

Restaurant Chain

A group of related restaurants in different locations that share a common brand, identity, and ownership, offering a similar menu of food and drink items.

Synergy

The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Media

Channels or systems of communication used to distribute content to a wide audience, including television, radio, newspapers, and the internet.