Ads for Voice Software,which Allows Users to Control the PC

question 39

Essay

Ads for voice software,which allows users to control the PC by voice,featured a Grammy Award- winning soul singer who was also a quadriplegic.What demographic dimensions were marketers utilizing in this ad? Explain your answer.

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Definitions:

Political

Relating to the structure, organization, government, or the conduct of government affairs.

Identity Development

The process through which individuals form, refine, and understand themselves, often influenced by various personal, social, and cultural factors throughout their lives.

Volunteering

The act of offering one’s time and services to a cause or organization without receiving financial compensation.

Identity

A coherent organized sense of self that includes values, attitudes, and goals to which one is committed.