A Description of How Business- To- Business Marketing Differs from Consumer

question 110

Multiple Choice

A description of how business- to- business marketing differs from consumer marketing must include the fact that business- to- business marketing _.

• A)typically uses competitive bidding and price negotiations
• B)consists of frequent impulse purchases
• C)usually has one person involved in the decision
• D)emphasizes advertising more than any other element of the promotion mix
• E)is composed of many individual and household customers

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Definitions:

Allowance

In accounting, an estimate for future adjustments to accounts receivable, reflecting debts that might not be collectible.

Allowances for Doubtful Accounts

Allowances for doubtful accounts is a contra asset account used to estimate the portion of a company's receivables that may ultimately not be collectible.

Bad Debt Expense

Bad debt expense represents the loss that a company incurs when it is unable to collect receivables from customers who are unable to pay their debts.

Adjusting Entry

Refers to adjustments made in the books of accounts to record expenses or revenues that have occurred but are not accurately represented in financial statements.