Which of the Following Statements About Organizational Marketing Is True

question 125

Multiple Choice

Which of the following statements about organizational marketing is true?

• A)Demand for products in the organizational market is derived from demand for consumer products.
• B)Joint demand is not a factor.
• C)Organizational marketers have a broad customer base and a large number of buyers.
• D)The average purchase size in organizational marketing is much smaller than the average purchase size in the consumer market.
• E)Most demand for organizational markets is fixed.

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