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are often luxury goods that serve as visible markers to flaunt membership in higher social classes.
Internal Issues
Problems or challenges that arise within an organization, affecting its functioning or performance.
External Issues
Problems or challenges originating outside an organization that can affect its performance and strategic direction.
Customer Perspective
An approach to business that concentrates on understanding and addressing the needs and expectations of customers.
Firm's Characteristics
Specific attributes or qualities that define and differentiate an organization, including its size, scope, resources, capabilities, and culture.
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