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After the first Harry Potter book was released,readers were eager for the next volume.By the time the last volume was published,the book was a guaranteed best seller because people expected to get as much enjoyment out of the new Harry Potter book as they had from previous Harry Potter books.This is an example of .
Incremental
Refers to the additional changes in costs or revenues that result from a business decision.
Capital Budgeting
The process used by companies to evaluate and select long-term investments that are expected to yield the highest returns over time.
Cash Flows
The comprehensive total of funds circulating in and out of a business, markedly affecting its ability to liquidate assets.
Erosion
The gradual reduction or diminution of something, often referring to the wearing away of assets, margins, or competitive advantage over time.
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