Consumers Who Feel That It's Not Worth the Effort to Consider

question 67

Multiple Choice

Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are _ .

• A)evaluating buying plans
• B)brand indifferent
• C)examining core competencies
• D)searching for synergistic criteria
• E)brand loyal

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Definitions:

Manipulation

The act of controlling or influencing someone or something in a skillful but often unfair or deceitful way.

Co-optation

A strategy by which members of other groups are brought into a beneficial relationship or partnership, often to neutralize potential opposition.

Explicit Coercion

The clear and direct use of force or threats to compel someone to act in a desired manner.

Education and Communication

The process of imparting knowledge, skills, and information through teaching and making connections between individuals or groups.