The Use of Actresses in Ads for a Brand of Hair

question 131

Multiple Choice

The use of actresses in ads for a brand of hair coloring products is an application of which learning theory?

• A)classical conditioning
• B)observational learning
• C)stimulus discrimination
• D)stimulus generalization
• E)operant conditioning

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Definitions:

Plexus

A network of nerves or vessels in the body.

Withdrawal Reflex

A spinal cord-mediated reflex that causes immediate withdrawal from a painful or harmful stimulus.

Muscle Tension

The force generated by a muscle or group of muscles when they contract, which can vary in response to different stimuli or during different types of physical activity.

Dermatomal Maps

Diagrams that show the area of skin supplied by sensory nerves stemming from a single spinal nerve root.