How Do Marketers Deliberately Play a Part in Enforcing Society's

question 27

Essay

How do marketers deliberately play a part in enforcing society's expectations regarding gender roles?

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Definitions:

Configural Model

Asch’s Gestalt-based model of impression formation, in which central traits play a disproportionate role in configuring the final impression.

First Impressions

Initial judgments and perceptions formed about an individual upon meeting, which significantly influence future interactions.

Asch

Refers to Solomon Asch, a psychologist known for conducting experiments on conformity, demonstrating how social pressure can influence individual judgment.