A Company Wanted to Know If There Was Enough Demand

question 8

Multiple Choice

A company wanted to know if there was enough demand for video conferencing and other forms of video networking through laptop computers to make it profitable to offer this feature.Its marketing research department engaged in and discovered that 48 percent of laptop owners use their computer while undressed or in their underwear.

• A)hierarchical research
• B)exploratory research
• C)ethnography
• D)projective data
• E)experiential research

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Definitions:

Smart

Having or showing a quick-witted intelligence or incorporating technology that allows for operation in a more efficient or sophisticated manner.

Purchasing

Purchasing involves the process of acquiring goods or services in exchange for money or its equivalent.

Electronic Exchanges

Online platforms where buyers and sellers can meet to trade goods, services, or securities.

Transactions

The action of conducting business, trading, or an exchange between parties.