A Marketing Decision Support System (MDSS)

question 74

Multiple Choice

A marketing decision support system (MDSS) .

• A)includes sophisticated statistical and modeling software tools
• B)would be used to identify demographic characteristics of customers
• C)is custom research
• D)is a subset of MIS
• E)would be used to review past sales data

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Definitions:

Global Product Strategy

A plan that guides how a company's product will enter and perform in international markets, including decisions on design, positioning, and marketing.

Ford Fiesta

A compact car model produced by the Ford Motor Company, known for its fuel efficiency and compact design.

Different Versions

Variations of a product, service, or document that are made to satisfy specific needs or preferences of different users or customers.

Trade Deficit

A situation that occurs when a country imports more goods and services than it exports, resulting in a negative balance of trade.