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Archetype is a Unilever SBU that markets a number of different tea brands around the world.Each brand addresses the taste and emotions of local tea cultures.How would you classify the marketing Archetype does to create specific products for the more than 100 countries in which it is sold?
Source Area
The specific location from which data is retrieved or imported, often used in the context of spreadsheets or databases.
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User-defined sequences in spreadsheet programs that automate the process of filling cells with a series of values.
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A feature in spreadsheet programs that allows users to extend a series of values or formulae to adjacent cells.
Sparkline Chart
A tiny chart in a worksheet cell that provides a visual representation of data; used to show trends or patterns in Excel and other data analysis tools.
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