A Snack Food Company's Generates Daily Sales Data by Product

question 132

Multiple Choice

A snack food company's generates daily sales data by product line and by region.The marketing managers use the data to evaluate the market share of different Frito- Lay products compared to one another and to competing snack foods in each region where the company does business.

• A)sampling
• B)probability samples
• C)case study
• D)causal research
• E)marketing information system (MIS)

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