In Considering the Option of Separating the Reebok Brand in a Way

question 9

Multiple Choice

In considering the option of separating the Reebok brand in a way that would be unique,the company would create ,that is Reebok would develop a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition.

• A)customerization
• B)concentrated targeting
• C)benefit segmentation
• D)a position
• E)mass customization

---

Definitions:

Incubation

Incubation is a stage in the creative process where ideas are subconsciously processed, leading to insight or solutions after a period of rest or distraction from the problem.

Extrinsic Motivators

Those motivators that come from outside sources, such as money and fame.

Cognitive Dissonance

The emotional state that results from acting in ways that contradict one’s beliefs or other actions.

High IQ

A measurement indicating that an individual has cognitive abilities or intelligence significantly above the average for their age group.