Once a Company Has Conducted Exploratory Research and Analyzed the Resulting

question 11

Multiple Choice

Once a company has conducted exploratory research and analyzed the resulting data,its next step is to .

• A)choose a method for collecting primary research
• B)use control techniques to check data quality
• C)conduct descriptive research
• D)calculate the representative sample size
• E)design a questionnaire

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Definitions:

Cognitive Restructuring

A psychotherapeutic process of learning to identify and dispute irrational or maladaptive thoughts known as cognitive distortions, such as "all-or-nothing" thinking.

Pessimistic Attributional Styles

A tendency to habitually explain negative events with causes that are stable, global, and internal.

Internal Validity

The extent to which a research study provides evidence that a causal relationship exists between the variables tested, without influence from external factors.

External Validity

How much the outcomes of a research can be extrapolated to different contexts and different people.