Explain How a Computer Company Might Use Mass Customization to Meet

question 70

Essay

Explain how a computer company might use mass customization to meet the needs of their customers.

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Definitions:

Forestry Company

A business involved in the cultivation, maintenance, conservation, and management of forests for resources such as timber.

Vertical Integration

An approach in which a firm grows by incorporating various stages along the same production line, including situations where a producer controls its supply source and/or its distribution channel.

Resource Dependence

A theory asserting that organizations depend on resources from their environment and must manage dependencies and relationships with those who control those resources.

Higher Status Organization

An organization perceived to have greater prestige, authority, or influence compared to others in a similar sphere.