Examlex
There is no financial difference for a company that keeps existing customers or seeks to attract new customers.
Marginal Utility
The additional satisfaction or advantage a consumer experiences from consuming one more unit of a product or service.
Maximizing Utility
Maximizing Utility refers to the economic goal of consumers to gain the highest level of satisfaction from their consumption choices, within their budget constraints.
Salience of Prices
The degree to which the price of a good or service stands out to consumers and influences their purchasing decisions.
Consumer Surplus
The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually do pay.
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